Sara Lee Essay -- essays research papers

Businessman Nathan cummings bought the C.D. Kenny Co., a Baltimore coffee, tea, and sugar wholesaler, in 1939. Cummings soon purchased several grocery firms and later changed the go withs learn to Consolidated Grocers1945. The operation went public in 1946 and was renamed Consolidated Foods Corporation in 1954. Two years later chlorofluorocarbon bought the Kitchens of Sara lee(prenominal), a Chicago bakeshop founded by Charles Lubin 1951. Introduced in 1949 and named after Lubins daughter, Sara lee side cheesecake had become his well-nigh popular product. Soon after, CFC began building its international markets with its first European acquisition in 1962. Subsequent to that purchase, it expanded its global presence with the purchases of Douwe Egberts (coffee, tea, and baccy the Netherlands 1978), Nicholas Kiwi (shoe feel for and pharmaceuticals, Australia, 1984), and Dim (hosiery and underwear, France, 1989). Using atomic number 53 of its most prise brand names to enhance the publics awareness of the company, CFC changed its name to Sara Lee in 1985.1While cheesecake might have brought the company fame, its the underwear and hot dogs that bring in more than one-half of Sara Lees sales. The company operates five separate business units in the U.S. and abroad, these include Sara Lee Foods--a major U.S. packaged- gist processor with brands such as clump Park and Jimmy Dean, Sara Lee Bakery Group--the number two bakery company in the U.S. (behind Interstate Bakeries) and responsible for fresh bread as well as frozen cheesecakes, The Branded Apparel groupwhich exceed in U.S. intimate apparel and hosiery (Hanes Leggs, Playtex, and Wonderbra), its Coffee & tea Worldwide groupthat creates beverage sales worldwide, while the Household & remains Care group sells Endust furniture cleaner, Kiwi shoe polish, and body guard products in non-U.S. markets. Chicago-based Sara Lee Corporation is a global manufacturer and vender of high-quality, brand-name products for consumers throughout the world. They have three lines of businesses Food and Beverage, Branded Apparel, and Household Products. Sara Lee has operations in 58 countries, with products in nearly 200 nations and has 150,400 employees worldwide. many may wonder how one company, with thousands of employees in numerous locations, makes sure everyone is basing his or her decisions on the corporations values. These are questions Sara Lee executives and em... ...Lees modify structure, for this problem. Although COO McMillan has worked to change this, by centralizing 10 separate meat companies into one, they still have remnants of these decentralized firms. This is why the corporation is currently depending on their upstartest addition to the firm, Brenda Barnes. Sara Lee is banking on Barnes to bring her operational and branding skills to her new position. Barnes resume is filled with successes at well-known consumer product companies, which include Pepsi-Cola northwestern American division. Although Barnes will be starting from behind when she takes over Sara Lees day-to-day operations and segmentation strategy, the corporation remains upbeat in her attempt to get Sara Lee cooking.6 Sara Lees mission is to feed, clothe and care for consumers and their families the world over. Keeping this in perspective is what Sara Lee will sine qua non to remain focused, and reclaim their throne as one of the most sure-fire retailers in the industry. Though this accomplishment may not come easy, with nasty work and strategic planning, Sara Lee has the ability to become number one in its class.