Nike strategy :: essays research papers

After Nikes success in the US is inarguable, its intent to focus on theinternational markets. The play along wants to generate more than half of its revenue from overseas. In my opinion, Nikes strategies and tactics are to seek on the opportunity to do the marketing on its radical, rebellious and anti-establishment images to the international markets and to benefit from its use of overseas factories to outsource manufacturing processes. For example,A Nike ad in Soccer America magazine that delivered the massage to Europe, Asia and Latin America. Part of its message menti stard to their local investors to better invest in roughly deodorant.A TV commercial featured a Manchester United impostor explaining how spue at a fan and insulting a educate won him a Nike contract.A Nike advertising campaign at the capital of Georgia Olympic Games with the slogan You dont win silver, you lose gold.A Nikes factories in Vietnam, China and Indonesian.For those marketing efforts, Nike does su ccessful to promote itself with its not-quite-nice images and overly generate somewhat criticism that I think they are peremptory as we can see from their ad that they does not create whatever positive effects to the society. For its use of overseas factories, it is great opportunity to expatiate the production base to the lower cost of labor, but it is totally imperative and unethical when labor practice does not meet the standard.In my menstruation of view, the most unethical Nikes decision is not to take the responsibility to ensure at least minimum and humane standards that it should offer to its snip force. For example, in Vietnam, Nike paid its workers less than the cost of three meals of rice and vegetables and tofu. It interact workers no better than in sweatshops with only two drinks of water and one bathroom break in an eight hour shift. Also Nike allow its contractors in developing countries to use child labor under sub-standard conditions. On the other hand, t he least unethical Nikes decision is to have a TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract. The reason that I reach these judgments, for the most unethical decision, Nike lacks of amicable responsibilities in term of both legal and ethical responsibilities. Although, there were some people agree with sweatshops because it was better than the firm leaves the workers, it was the best of the workers only big options or it was a path from poverty to greater wealth, but if at least Nike improved their workers working standards, it would help to better increase their fictional character of lives.