Euro Disney: from Dream to Nightmare (1987-1994)

For years, the Disney Theme Park Empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built. With clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry. Its parks became major international tourist attractions. However, when Euro Disney opened in Paris in 1992, the standard model of Disney theme parks ran into trouble.Tackling the many problems faced by Euro Disney operations has posed many new challenges to Disney, forcing them to reconsider their standard model for success. Disney must find ways to adapt their theme park model in a manner which preserves the best of Disney. 9. 1 The challenges facing Euro Disney Early hopes for a similar success soured soon after Euro Disney opened, and the experience of opening Euro Disney delivered unexpected surprises to Disney managemen t. The park soon encountered several major problems: AttendanceDisney’s consulting firm has projected first year park attendance to range between 11. 7 and 17. 8 million attendees. To be cautious, Disney used the littlest figures and predicted eleven million attendees. While initial hotel bookings at the theme park during the summer looked promising, as the theme park entered its first winter, bookings dropped to twenty percent or less of monthly projects. Staffing Staffing shortages created a negative cycle in which extra workloads on employees resulted in increased turnover, which in turn hurt Disney’s ability to retain and develop its employees.Poor union relations caused by reactions to Disney’s exacting requirements for dress and appearance, such as a ban on facial hair and colored stockings, as well as to Disney’s high standards of customer service, further hurt their ability to attract employees. Customer Service Euro Disney was failing to deliver the high level of customer service standard to Disney theme parks, as well as failing to provide the service needs that were unique to the European market.Many employees failed to conform to the high standards of customer service that were expected in Disney theme parks. Lack of local management and autonomy Walt Disney Company owned a 49% share in Euro Disney. This resulted in management by remote control, in which decisions were often made by people who were far removed from the day-to-day operations of the park, and who did not have a strong understanding of the culture and the market. 9. 2 Recommendations Upon reviewing the key problems faced by Euro Disney, there are several issues which require attention.These include: Improving customer service Accommodations and services should be made to better fit the needs and desires of the multi-lingual and multi-cultural European customer base. Greater efforts should be made to identify and retain employees that are compatible with the corporate values of Disney with regards to customer service. Decentralize management Disney should hire local consultants to provide insight of local governmental ordinances, as well as customs that the business should follow.Decision making should be more decentralized, away from the U. S. parent company. Procedures should be made specifically for France. Communications with its employees and the overall morale among employees have to be improved. Options to overcome the housing shortage should be explored to allow workers to live closer to the theme park. In addition, Disney should make a greater effort to increase the diversity of its workforce, to provide a better level of service for visitors from outside of France.Better culture adaptation and understanding of the European market Disney must better understand and meet the different habits, expectations, and needs of the European theme park visitors. In addition, a greater role should be given to European investors in planning and decision making, to provide more of a European perspective in managing the operations of the theme park. Maintain operational flexibility As the organization is still dealing with a large range of unknowns, flexible problem-solving attitudes should be encouraged to help allow Disney to learn and adapt to its new environment.Disney has achieved a strong market position in other locations, and there is no reason to believe the organization cannot achieve a similar success in Europe, provided it is willing to make the same long-term commitment. Develop more realistic planning Plans for a second phase should not have been allowed to advance until such time that the problems facing the first phase were corrected, giving them a more secure base of knowledge upon which plans and decisions could be made. Otherwise, the company risks duplicating and compounding the problems encountered with its first phase.

Plant Biotechnology

Define plant biotechnology. Using examples discuss how it is different from traditional / conventional methods plant breeding. Plant biotechnology has been defined as the integrated use of biochemistry, microbiology and engineering sciences in-order to achieve technological application of micro-organisms and cultured tissue cells in the transfer of genetic traits from one crop species to another to obtain transgenic plants that are of beneficial use to human kind (Lawrence . W; 1968).Heldt H and Heldt F (2005) defines plant biotechnology as the art and science to produce a genetically modified plant by removing genetic information from an organism, manipulating it in a laboratory and then transferring it into a plant to change certain of its characteristics. . Plant breeding is the science and art of improving crop plants through the study and application of genetics, agronomy, statistics, plant pathology, entomology, and related sciences (Kuckuck et al; 1991).Increased crop yield is the primary aim of most plant-breeding programs; advantages of the hybrids and new varieties developed include adaptation to new agricultural areas, greater resistance to disease and insects, greater yield of useful parts, better nutritional content of edible parts, and greater physiological efficiency. Humans have been improving crops for yield and other characteristics since the advent of agriculture. Plant biotechnology involves processes such as genetic engineering which involves the direct addition of foreign gene/genes to the genome of an organism.It is a type of genetic modification. Traditional plant breeding also modifies the genetic composition of plants. It involves techniques such as crossing and selection of new superior genotype combinations. Firstly traditional methods tend to breed plants that can sexually mate with each other. This limits the new traits that can be added to those that already exist in that species. Secondly when plants are crossed, many traits are transformed along with the trait of interest. Whereas genetic engineering, on the other hand, is not bound by these limitations.It involves the removal of a specific fragment of DNA from one plant or organism and transferring the genes for one of a few traits into another. No crossing is required hence the sexual barrier between species is overcome. It is more specific in that a single trait can be added to a plant (Bajaj . Y; 2001). According to Rost . T. I et al (2006), another difference between traditional plant breeding and plant biotechnology is the number of genes transferred to the offspring in each case. Plants contain approximately 80 000 genes which recombine during sexual hybridization.The offspring may therefore inherit around 1000 new genes as a result of this recombination. This is equivalent to a 0. 0125 % change in the genome. By contrast when a specific gene is transferred into a plant, there is a 0. 0025% change in the genetic information of the plant, it is argue d that plant biotechnology provides a more precise approach to crop improvements than sexual hybridization. Plant biotechnology through genetic engineering can cause harmful toxins to be produced by transformed plants, though it is still unclear whether it is due to the technique itself on the nature of the foreign gene.The introduction of a gene that it is known to encode a toxin in one organism will induce a similar effect when introduced into a different organism (Raven P. H et al; 1992). There has been a case where a transgenic soybean containing a gene from Brazil nuts elicited an allergic reaction in some people. The gene from Brazil nuts had been well characterized and its product known to cause an allergy, hence extensive laboratory tests. This illustrates why rigorous characterization of a gene is required before permitting its introduction into a novel species.However there is also the potential of toxic product being produced as a result of conventional methods of crop im provements. For example, in sweet potatoes where vegetative propagation is done, potato varieties with increased pest resistance have continually been selected as giving a higher crop variety. Those varieties contain high levels of natural pesticides, called glucoalkaloids. However these compounds are toxic to animals, so could have harmful effects when eaten.This demonstrates that the nature of the novel feature should be open to debate rather than the method by which it is introduced (Lawrence . W; 1968). The traditional methods of crop improvements are limited by the sexual compatibility of the plants involved; whereas with plant biotechnology through genetic engineering any characteristic from any organism of any species can be introduced into a plant. Plant breeders therefore have access to a much wider gene pool than they have using traditional crossing methods to develop a new variety.For example a rice gene responsible for defense against a disease causing fungus can be tran sferred to a banana susceptible to that disease. The intent is to protect the genetically modified banana from that disease and thereby reduce yield loss and number of fungicide applications. Another example is that genes introduced into plants to provide a resistance to the herbicide Round Up was isolated from bacteria. An insecticidal toxin used as a crop spray was also extracted from bacteria. Genetically modified maize is been grown which expresses this type of proteins.One major difference between traditional plant breeding and plant biotechnology; genetic engineering/ modification is that, while extensive restrictions are in place to limit the development and release of genetically modified varieties, those developed by sexual hybridization and mutagenesis are under no restrictions (Raven P. H et al; 1992). A major concern surrounding the cultivation of genetically modified crops is the possibility of cross pollination between transgenic and related crops.While this is clearly possible for some species, but not all crop species have native wild relatives with which they are sexually compatible meaning that the possibility of the production of â€Å"super weeds† is not possible. Plants such as carrots are allowed only to flower for seed production meaning that cross-pollination during normal commercial cultivation is unlikely. In plant biotechnology plants can be grown in artificial medium requiring less land mass to produce large amounts of crops in less time. Although it seems like a great alternative to the earlier methods, it can also be devastating.By growing plants at a faster rate there is a possibility of losing the essential vitamins and nutrients that are important for us. Transgenic plants are still a relatively new field and no concrete evidence for any of this existing but it is growing concern (Bajaj . Y; 2001). Heldt . H and Heldt . F (2005) says, the techniques of traditional breeding are very time-consuming. By making crosses, also a large number of undesired genes are introduced into the genome of the plant. The undesired genes have to be â€Å"sorted out† by back-crossing.Using plant biotechnology which involves the use of Restriction Fragment Length Polymorphism it greatly facilitates/substitutes conventional plant breeding, because one can progress through a breeding program much faster, with smaller populations and without relying entirely on testing for the desired phenotype. RFLP makes use of restriction endonucleases enzymes which recognize and cut specific nucleotide sequence in DNA. The cut fragments are separated according to size by gel electrophoresis and made visible by hybridizing the plant DNA fragments with labeled DNA probes.The closer two organisms are related, the more pattern of bands overlap. With conventional breeding, the pool of available genes and the traits they code for is limited due to sexual incompatibility to other lines of the crop in question and to their wild relative s. This restriction can be overcome by using the methods of genetic engineering, which in principle allow introducing valuable traits coded for by specific genes of any organism (other plants, bacteria, fungi, animals, viruses) into the genome of any plant. According to Rost . T. I et al (1992), transgenes are inserted into the nuclear genome of a plant cell.Recently it has become possible to introduce genes into the genome of chloroplasts and plastids. Transgenic plants have been generated using methods such as agrobacterium-mediated DNA transfer, direct DNA transfer, particle bombardment and electroporation. References 1. Bajaj . Y. (2001). Transgenic Crops. Berlin. Springer. 2. Heldt . H and Heldt . F. (2005). Plant Biochemistry. 3rd edition. California. Elsevier. 3. Kuckuck . H; Kobabe G. and Wenzel G. (1991). Fundamentals of plant breeding. New York. Springer-Verlag. 4. Lawrence . W. (1968). Plant breeding. London. Edward Arnold Publishers Ltd. 5. Raven P.H, Evert . R. F and Ei chron . S. E. (1992). Biology of Plants. 5th edition. New York. Van Hoffman Press Inc. 6. Rost . T. l. , Barbour . M. G. , Stocking . R. C. and Murphy . T. M. (2006). Plant Biology. 2nd edition. California. Thomson Brooks/Cole. CHINHOYI UNIVERSITY OF TECHNOLOGY NAME: Tanyaradzwa R Ngara REG NUMBER: C1110934J COURSE:Plant Biotechnology COURSE CODE: CUBT 207 PROGRAM:BSBIO Assignment: Define plant biotechnology. Using examples discuss how it is different from traditional / conventional methods plant breeding [25marks].

Global And China Ethylene Carbonate Industry

The report firstly introduced Ethylene Carbonate basic information included Ethylene Carbonate definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis, Ethylene Carbonate industry policy and plan, Ethylene Carbonate product specification, manufacturing process, cost structure etc. Browse Complete report with TOC : http://www. qyresearchreports. com/report/global- and-china-ethylene-carbonate-industry 2013-market- research- report. htmThen statistics Global and China key manufacturers Ethylene Carbonate capacity production cost price profit production value gross margin etc information, and Global and China Ethylene Carbonate capacity production market share supply demand shortage import export consumption etc data statistics, and Ethylene Carbonate Industry 2009-2014 capacity production price cost profit production value gross margin etc i nformation. To Get Sample Copy of Report Visit @ http://www. qyresearchreports. com/sample/ Table of Contents Chapter One Ethylene Carbonate Industry Overview 1. 1 Ethylene Carbonate Definition 1.Ethylene Carbonate Classification and Application 1. 3 Ethylene Carbonate Industry Chain Structure 1. 4 Ethylene Carbonate Industry Overview Chapter Two Ethylene Carbonate International and China Market Analysis 2. 1 Ethylene Carbonate Industry International Market Analysis 2. 1. 1 Ethylene Carbonate International Market Development History 2. 1. 2 Ethylene Carbonate Product and Technology Developments 2. 1. 3 Ethylene Carbonate Competitive Landscape Analysis 2. 1. 4 Ethylene Carbonate International Key Countries Development Status 2. 1. 5 Ethylene Carbonate International Market Development Trend 2.Ethylene Carbonate Industry China Market Analysis 2. 2. 1 Ethylene Carbonate China Market Development History 2. 2. 2 Ethylene Carbonate Product and Technology Developments 2. 2. 3 Ethylene Carbo nate Competitive Landscape Analysis 2 2 4 Ethylene Carbonate China Key Regions Carbonate China Market Development Trend lopment S 5 Ethylene 2. 3 Ethylene Carbonate International and China Market Comparison Analysis Chapter Three Ethylene Carbonate Development Environmental Analysis 3. 1 China Macroeconomic Environment Analysis 3. 1. 1 China GDP Analysts 3. 1. 2 China CPI Analysts 3.

Reflection Paper Essay Example | Topics and Well Written Essays - 750 words - 14

Reflection Paper - Essay Example Those are very important in the English writing—no matter academic or non-academic. First is about the ethos pathos and logos. I think these are the three elements of writing a good paper. Ethos represents credibility and trust, pathos means emotions and values, logos shows logic, reason and proof. There are big differences when an article uses those or not. For example, in my essay one, I talked about the billboard of the bleeding boy. The billboard uses all three rhetoric strategies. What I said is â€Å"Pathos is about emotions, so if drivers are looking at this billboard, they may feel terrified because of the blood. Terrifying or scaring are the emotions the government wants people to have when they are looking at the billboard. Only people are terrified, most of them will observe the rules.† From this, I can see obviously the Ad uses the Pathos. Also, when in real life, people use the rhetoric strategies too. For example, people always believe those who are popular so the sellers always use popular people as their advertisement character. Like some per fume Ads, superstars are everywhere. When people look at those advertisements, they think if the superstars use that, the product can’t be bad. Except ethos, we use pathos in our daily life. For example, a governor wants to run for a position. The best way of persuading people is to link the speech to people’s daily life, to make them agree with him. This is what we called emotions. During the course, I learnt more about public argument. At the beginning, I had the impression that participating in public argument is time consuming and tedious, however, I realized how it is going to improve my own public argument skills. By simply asking questions on the importance of tea, I gradually realized how my public address skills were improving. I altered between two important aspects. The high order concerns, which is the

Effective and Efficient Strategies of Managers Essay

Effective and Efficient Strategies of Managers - Essay Example From this paper it is clear that  the role of managers in the modern world has reshaped with greater responsibilities. Manager is not only expected with the skills like good communication, interpersonal skills, planning and long term forecasting capabilities, good decision making and leadership skills but in fact now a manager is expected to be a motivator who is capable of motivating and satisfying his subordinates as well as he has to become a role model for his team to show them how to cope up with problems and how to reduce any sort of tensions and stress during work.This study outlines that it is difficult to generalize the factors which are responsible for high motivation, as different people are motivated by different factors or elements. The causes and level of motivation differs on the basis of the personality and needs of different individuals. Researchers have presented different intrinsic and extrinsic factors responsible for motivating and encouraging the managers in o rder to work harder. In this regard, most famous theory is that of Abraham Maslow known as hierarchy of needs. Yet people discuss a lot about stress but most of them do not know what stress really is. Most of them have an opinion that stress is something that happens to them, a kind of incident, situation, event such as an accident, injury or job loss etc. While other thinks that stress is something related to their body, a reaction that a body takes, or something happens to their mind or organs or behaviour in a response to some event.

Marketing Concept Essay Example | Topics and Well Written Essays - 750 words

Marketing Concept - Essay Example Second, it stresses the aim of business organizations to generate profit from its operations. Thus, the definition of CIM involves assessing the marketing strategy which will be mutually beneficial for customers and companies. Business organizations as this definition implies are profit maximizing entities. Lastly, this definition highlight that marketing is not just about providing the current needs by "anticipating" the future requirements of the markets. In summary, the CIM's definition of marketing balances the satisfaction of customer and profit maximizing goal of business organizations. According to the American Marketing Association (AMA), "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." Like the CIM, AMA also recognizes that main purpose of marketing which is to satisfy customers. However, it clearly elaborated that customers can be grouped into individuals and organizations. Thus, it indicates its deeper understanding that companies should market to individuals and organizations differently. Compared to the definition of CIM, AMA defines the functional aspect of marketing. The definition highlights the components of the marketing mix-product, promotion, price, and place. This specifically elaborates the function that marketing managers make, that is, to plan and execute a strategy through an integrated and complementary components of marketing mix. In comparison to CIM's definition, AMA focuses more on marke ting as a management function. B. Marketing Concept Marketing is primarily concerned with the satisfaction of customers profitably. Marketing can be adequately understood through different marketing concepts such as the following: 1. Target market and segmentation. In order for business organization to create an effective marketing strategy, companies need to divide its market based on demographic, psychographic, and other factors (Kotler 2002). Target market is the segment that presents the greatest opportunity. In the case of Haagen Dasz, its customers are segmented based on their age. The company targets the adult market. 2. Marketplace, marketspace, and metamarket. These are where business organizations conduct their business operations. Marketplace refers to the traditional marketplace while marketspace is digital and is created through the internet technology (Kotler 2002). Metamarket is a complementary market of products and services which are related in the mind of customers. 3. Marketers and prospects. A marketer is an institution seeking the response of a prospect (Kotler 2002). In the case of Haagen Dazs, it is a marketer seeking the response of the adult market. 4. Needs, wants, and demands. Needs are basic human needs. Wants are the products where the needs are directed. Demand is a want backed by purchasing power. In the case of Haagen Dazs, food is a need and ice cream is a want. Demand is when an individual has the money needed to buy the ice cream. 5. Product, offering, and brand. Product is the value proposition in a physical form while brand is an offering from a known source. In the case given, Haagen Dazs is the brand

Leadership Essay Example | Topics and Well Written Essays - 1500 words - 4

Leadership - Essay Example There are also positive indications that organizations that are rated highly on diversity are also rated high on other measures of organizational success. (Winston, 2001). Once the diversity and its related issues are identified and acknowledged, the organization can move on to develop systems to co-ordinate and turn diversity into its competitive advantage. One such system, that is perhaps the most crucial one for the entire process to work, is of leadership. There are however, two fold links between leadership and diversity that must be given due consideration. The first arises (as we’ll see in the following paragraphs), due to the fact that it is extremely relevant that leaders and managers acknowledge diversity of the workforce and also, and that they are trained in their approach to direct a diverse people. The second link is due the growing need to encourage more leaders from among those who come with a diverse background. The first issue is pertinent as many of the leadership theories postulate that the leaders’ social skills, intelligence, attitudes, and traits like decisiveness and self-confidence, play a crucial role in his ability to motivate and lead. (Stogdill,1974). Other theories, like the contingency theories, also put forward the ability of the leaders to adjust to the situation and to adapt a flexible approach – an approach that is perhaps the most required one for leading a diverse workforce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This is especially true in the light that people working together in teams, are required to share healthy working relationships, and to complement each other’s skills. The link between diversity and leadership can be identified by the fact that a leader’s task becomes important in a diversity environment, as he is required to keep heterogeneous teams motivated to work together and to stimulate synergistic outputs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Secondly, a point to note here is that there is a need to encourage leaders from diverse

Individual news article analysis Essay Example | Topics and Well Written Essays - 1000 words

Individual news article analysis - Essay Example As a direct result of these dynamic shifts, the manner in which marketing has taken place and the manner through which firms seek to reach their clients has also changed precipitously from what it was merely a few years ago (Jones et al. 691). Accordingly, the following analysis will seek to detail the ways in which technological change has not only shifted the means of marketing and integration, but has fundamentally changed the ways that businesses promote themselves and engage with the consumers in the market (Holmes et al. 124). The article points to the fact that many firms have been unduely tempted to step away from traditional approaches and have begun to chase the allure of cheap and omnipresent forms of internet advertising; to include those linked to social media marketing. Although this can most certainly be an effective approach in engaging certain key demographics, the author warns that it must not supplant the approach that it utilized within the many other forms of mar keting that have for so long helped to define the means by which businesses integrate with the consumers. ... mail, the communication platform that the mobile device now offers allows for a much greater degree of efficiency even if the individual in question is not within range of a Wi-Fi signal and/or within range of traditional desktop PC and keyboard (Hortinha et al. 28). Further, perhaps the greatest shift that can be noted outside of the sheer ease of communication that these devices have been able to provide is the fact that mobile marketing has been able to pervade the environment and can be exhibited to the individual upon nearly each and every website that is viewed in a mobile platform or even as advertisements that are provided within the applications that each of us have become so reliant upon (Ballve 1). With respect to the way in which the individual or the firm should integrate with the information that has thus far been presented, it must be understood that the zeitgeist of the era demands a closer attention is paid to mobile computing and the manner in which it can be utiliz ed to garner further levels of profitability for the industry/business in question. From the personal standpoint, little if anything has changed with regards to communication over the mobile platform in the past 5-10 years (Vasilchenko & Moorish 89). Once mobile devices became internet enabled and were functionally able to send emails/MMS messages as well as search the web, few innovations have come along to shift the dynamic of personal communication. However, with that being said, it must be understood that the greatest shift that has been felt with regards to mobile computing has been with respect to the way in which businesses seek to leverage these platforms as a means of reaching out to the consumer. One need look no further than a major car manufacturer’s television advertisement

Global Perspectives on Health Essay Example | Topics and Well Written Essays - 750 words

Global Perspectives on Health - Essay Example While aspects such as GDP growth, Infant Mortality Rate and Adult Literacy Rate, Tanzania records a relatively higher statistic in comparison to the whole of the average in the African Region. Nevertheless, when we look at the statistics in a global perspective, it can be concluded that the numbers for Tanzania is staggering. Total Fertility Rate, Under 5 Mortality Rate and Life Expectancy at Birth are just some of the health indicators which show how the country is struggling in indispensable area of health care. The graphs show that there is little to no progression in terms of Life Expectancy at Birth, Infant Mortality Rate, Under 5 Mortality Rate and Total Fertility Rate of Tanzania. It can be observed that Infant and Under 5 Mortality Rates gradually decreased in more recent years. Life expectancy was also augmented while Fertility Rate remained more or less at the same level. This increase in statistics is a good signifier of a move in progress in terms of health. Based on the data shown, it can be perceived that Tanzania has a reasonably high population rate wherein the number of male population is almost similar with the number of female population. It also illustrates that majority of this population are aged 20 and below. This can be directly related to the mortality and life expectancy rate of the country. The World Health Organization attributes the low level of health in the United Republic of Tanzania primarily to poor nutrition, illiteracy and gender inequality. HIV remains to be the most prevalent problem in the country’s communicable DALY but some progress is being shown. From 9.9% as reported in 2000, HIV infection slowed down to 7% within the years 2003-2004 (World Health

Dual and Cooperative Federalism Essay Example | Topics and Well Written Essays - 500 words

Dual and Cooperative Federalism - Essay Example The founders of federalism hoped to create a government system that is similar to a unitary system. However, the states were included in the system since they already had established government systems that were functional. Thus, the founders of the federalism granted the national government powers and reserve the remaining powers to the local or state governments. Moreover, these expressed powers given to the national government provide an avenue for expansion of the implied powers. Federalism further involves complex relationships among a number of states. For instance, in the United States of America, the constitution of United States of America requires the states to honor all the public acts and the decisions being made by the judiciary of other states. Moreover, federalism involves a number of limitations on the state authority, especially involving the relationships between the state governments. The local governments are not recognized in the federal constitution thus they are used by the states to perform or rather conduct normal activities of the government. Thus, federalism still remains the best governance system in United States of America. This is one of the US achievements as it transferred or rather created an effective constitution structure of the political institution. Hence, federalism and the entire separation of power in the national and state governments relieve other law enacting bodies off the burden of law implementation.

How do the views of 'constructivist' theorists about international Essay

How do the views of 'constructivist' theorists about international security differ from those of 'neo-realists'' - Essay Example Much of this analysis will draw from the work of British historian Eric Hobsbawm, arguably one of the most prominent scholars of the history of globalization. We then conclude with an overview of the issues explored and argue that neoliberalism and globalization are intrinsically intertwined. Neoliberalism has been the driving force of the global economic order since the latter half of the twentieth century. The current state of world affairs has its precursors in the social revolution of the 1960s, economic crises in the 1970s culminating the collapse of the New Deal and the OPEC oil crisis, as well as the emergence of neo-liberalism as a driving political and economic force in the 1980s. Events from the late 1960s reverberated in the Communist world and finally came to a head in the 1980s with total economic and political collapse. The Soviet sphere, coupled with the former Yugoslavia, provide the best examples of this phenomenon. Additionally, the end of the Cold War has had important implications for the already precarious states of Africa and has coincided with the emergence of Asian economic â€Å"Tigers†: a global economic shift towards emerging East Asian powerhouses. Our current wave of globalization will be traced back to the late 1960s, beginning with t he â€Å"social revolution† of that decade, and will end with today’s international state of affairs. The social revolution of the 1960s was also a cultural revolution. In fact, the â€Å"rise of a specific, and extraordinarily powerful youth culture indicated a profound change in the relation between generations† (Hobsbawm 1994, p. 324). Leading this cultural revolution were the young: teenagers started wearing jeans – prior to that only farmers wore them – and rock music became the voice of a generation (Hobsbawm 1994, p. 324). In fact, industries saw the potential

Causes of World War One Essay Example for Free

Causes of World War One Essay There were many reasons why World War One broke out: imperialism was taken into effect, nationalism and unification of nations was very popular, alliances all over Europe were established and glorifying one’s military rapidly rose. World War One started in July of 1914, and lasted until November 1918. The primary cause of WW1 was the assassination of Archduke Franz Ferdinand; however, alliances developed prior to the war and the glorification in country’s military made the call for war nearly imperative. Militarism is when a country builds a strong military with the intention to use it when it is thought necessary. A nation will glorify it’s military and impose a threat to surrounding nations, which will lead those nations to establish larger, stronger, and more potent militaries. This was the case with Germany and France: Germany began to build up a forceful army in order to prepare for defense against France if necessary. This made the French feel threatened, and influenced to initiate in building an even larger army. This caused WW1 because both nations felt a threat against each other. Another example of militarism that caused WW1 was Germany building a large navy, as opposed to Great Britain. Again, Germany managed to impose a threat towards another nation, causing for that nation to feel obligated in establishing a stronger navy than Germany’s. Every nation at this point in time felt they had to have the biggest and strongest form of military in order to feel a sense of protection. The main cause of WW1 was the attack against Franz Ferdinand, who was the heir to the throne of the Austro-Hungarian Empire. Austria-Hungary had control over Serbia, and Serbs did not like this. The Black Hand, a Serbian terrorist group, wanted Serbia to be free from Austria-Hungary’s rule. This caused WW1 because the nationalism in the Black Hand drove them to attack Ferdinand in order to try and gain back Serbia’s control in its land. The goal of the Black Hand was to break of Austro-Hungarian power in Serbia to form a Greater Serbia, which would be accomplished by attacking Ferdinand in Sarajevo, Bosnia where he was scheduled to visit on June 28, 1914. This assassination led Austria-Hungary to believe Serbia was behind the Black Hand’s movement. After the assassination of Franz Ferdinand, Austria-Hungary declared war on Serbia. As Serbia and Austria-Hungary prepared to go to war, Russia offered support to Serbia, causing for Germany to declare war on Russia. This caused WW1 because the alliances drew nations into fighting, and it led to a huge war. As Germany and Russia went to war, Russia looked to France for help. Germany later declared war on France due to its alliance with Russia, and soon, Germany invaded Belgium as part of the Schleifen Plan. The Schleifen Plan was arranged for Germans to invade Belgium, and through Belgium, take Paris, then sweep back to Russia to take Moscow. This caused WW1 because the powerful nations of Europe were drawn into a state of war, and after Germany’s invasion in Belgium, Great Britain (who was allied with Russia and France) declared war on Germany and began a naval blockade (didn’t allow for Germany to get supplies). The primary cause of WW1 was the assassination of Archduke Franz Ferdinand; however, alliances developed prior to the war and the glorification in country’s military made the call for war nearly imperative. The assassination brought attention to many nations, which led to a rise in militarism between nations. Alliances also led to many nations coming together, using their militaries to take down opposing nations. Irrelevant things like feeling your army and navy is stronger than that of some other nations, connection between countries, and the attacking of an unpopular Austro-Hungarian heir led to a breakout of chaos in what we know today as World War One.

KFC and McDonalds: Western Country And China

KFC and McDonalds: Western Country And China This chapter describes the background of the two typical western fast food companies in china, which are KFC and McDonald. It also provides research questions along with the purpose of the thesis and corresponding primary and secondary research methodologies. In addition, there is a brief introduction of the theoretical Frameworks used thoroughly within the thesis. Background The KFC and McDonalds are the two major entities operating in Chinese market in western fast food industry. McDonalds is one of the famous brands of restaurant in the world, owning more than 30000 outlets in 120 counties, generating US$ 24.075 billion revenue in 2010 while KFC has more than 10000 stores in 80 countries with the US$ 520.3 million revenue in 2007 (en.wikipedia.org).Howbeit, McDonalds trails behind its competitor KFC in china, although in other countries, such as USA, UK, the business of McDonalds is more successful than that of KFC. McDonald was founded by Ray Kroc in 1955 in the United States. On October 8, 1990, the first McDonalds restaurant in China opened in Shenzhen. On April 1992, Wangfujing outlet in Beijing was opened, which was the worlds largest area of McDonalds restaurants. At the same day, the total income was over a million RMB. At present, McDonalds only has approximate 200 outlets. In addition, the numbers of McDonalds delivery service outlets are more than 480. There are more than 1,000 dessert stations, more than 280 wheat coffee shops, and more than 1,000 24 hour restaurants. In 2012, McDonalds in Shanghai, Beijing, Guangzhou, Shenzhen, Tianjin, will open online order services to expand its business scale in E-business market. For KFC, since 1987, when its first outlet opened in Beijing, china, 24 years passed. During these years, KFC china always dedicates to create new fast-food concept for China Market and has been trying to explore the most attentive service to Chinese consumers (Bell and Shelman, 2011.P3). Till 2012, KFC China has opened 3200 outlets in more than 650 cities and town. It is the largest and fastest growing fast chain company. In China, KFC plays a much more dominate role than that of McDonalds. In July 1987 the first KFC outlet opened in Beijing which is regarded as the first step into Chinese fast food industry. Since then, KFC has achieved the leading position in fast food industry in china, which has alr eady formed its unique cooking style, especially tailoring to the tastes of specific regions within China. Research questions and aim The specific objectives that are researched in this thesis are: Comparing difference market strategy KFC and McDonald used to improve their market position in Chinese fast food market. The analysis of cross-cultural management strategy adopted in KFC and McDonald The challenges that KFC and McDonald will encounter in China in the future. Our aim is to research and analyze about the key factors for foreign fast food companies running successful business in China. We want to find out what changes western fast food companies should make in order to achieve the sustainable growth. . Contribution: From the result of this case-study the organization will be able to identify the root cause of their successful business and also reveal their potential weak point. By using our result, they can improve their further overall business strategy. Research methodologies To achieve the target of doing deep analysis between KFC and McDonalds s business strategy, the primary methodology chosen is a mixed-method approach (Bryman, 2004). The qualitative research method will be introduced into this case study. By doing so, a series of random selected questions will form a questionnaire. The answer of each of the questions will determine each consumers attitude toward each well designed topic relating to their reaction to various business strategy adopted by KFC and McDonald. The secondary research methodology is applied to gather the evidence from other aspects and sources (Bryman and Bell, 2007, P28). One part of these materials include KFC and McDonalds annual report, revenue report that will reflect and reveal their finical positions in the Chinese market so as to determine whether their current business strategy generate a positive impact based on the reaction from the consumers. Whats more, the press and journals published in China, for example, Chin a Daily, 21 century, will also be considered for the reference. For those collect data, a statistics analytic method will be carried to conclude what aspects KFC and McDonald should improve to increase their marketing margin in Chinese Market from consumers perspective. Disposition Chapter 2: Introduce the Theoretical Frameworks, which are composed of cross-culture and 4P marketing strategy. The discussion is divided into two parts. At first, the components of culture which could form the key elements of cross culture strategy such as the different values, languages and customer behaviors will be chosen and they are combined with the analysis of 4P marketing strategy to illustrate how cross-culture strategy interacts with 4P marketing strategy and vice-versus. Secondly, illustrate 4P marketing strategy individually. In addition, we present different views of the relationship between society structure and consumer behavior such as service quality, customer expectations, perceived service quality and the relationship between customer expectations, perceptions and satisfaction in different countries. Finally we describe 4P marketing strategy that is used for analyzing the result and its relationship with cross-culture strategy. Chapter 3: This chapter describes the methods that were used for making the survey. The questionnaire structure as well as the method for choosing the sample of sources to support the evidence is also described Chapter 4: The empirical material is presented. The analysis is based on the 4P Marketing strategy. Product Strategy, Price Strategy, Place Strategy and Promotion Strategy are discussed together with the example of KFC and McDonald. In addition, cross culture analysis is combined with 4P analysis in order to support the results that KFC and McDonald as western fast food company are performing well in Chinese market. Chapter 5: In this chapter we present conclusions for KFC and McDonald respectively. Then we compare the disadvantage and advantage of western fast food companies with traditional Chinese food restaurant and then provide recommendations for western fast food companies to improve. In addition, we outline what aspects could be enhanced in the further research and the limitation of our studies. Literature review (Theoretical framework): The theoretical framework of this study is based on a number of relevant theories that are discussed in this part. The model which authors constructed in this study integrates cross-culture and 4P marketing strategy. Cross-Culture Management The process of cross-cultural management, in general, is divided into two steps. Cultural analysis and evaluation are considered as the first step. For the second step, culture then is regarded as a resource that could be controlled through the effective integration in management level. In the study of cross-cultural management, how to analyze the culture is the key that could directly and effectively reflects the current achievement of cultural management within the enterprise. Hofstedes model is generally accepted as the most comprehensive framework of national cultures values which comprise the difference in performance of the managers and employees on the four dimensions of national culture: power distance, individualism vs. collectivism, uncertainty avoid index, masculine vs. feminine as the reference model to analyze the cultural differences. In addition, Kluckhohn and Strodbecks values orientations theory proposes that cultures differ in terms of how they approach the six basi c dimension which are relationship to nature, time orientation, views of human nature, activity orientation, Relationships among People and Views of Personal Space. Furthermore, there are some other cultural measurement theories, such as the Denisons model, which is a relatively newer and more detailed model, is used in order to understand the organizational culture of the Karun Oil Gas Production company. According to this model, organizational culture has four dimensions: involvement, consistency, adaptability and mission. Moreover, Kim S. Cameron and Robert E. Quinns competing values theory develops a series organizational culture assessment scale (Organizational Culture Assessment Instrument, OCAI) aiming to assess organizations current views and expectations through a questionnaire usually take 5-10 to complete. Culture Difference between western country and China: The purpose of the cross-cultural management is to create a not only accepted by the host country employees, but also conducive to the development of corporate culture in multinational company. Cross-cultural management is the core measure to resolve cross-cultural conflicts due to globalization. The culture is a double-edged sword. On one hand, cultural confliction will evitable happen within the corporation and the original corporate culture will face the challenge. On other hand, it will bring opportunities which can take full advantage of the international market and competition, therefore enhancing corporations competitive advantage. With regard to the cultural comparison between Chinese and western business management, hofstedes four-dimensional framework model is adopted. The four dimensions are power distance, individualism vs. collectivism, uncertainty avoid index and masculine vs. feminine. Based on Hofstedes analysis of the surveys from 53 countries or regions, the following table illustrates the major difference: Table 2-1 Comparison result of hofstedes four-dimensional framework Country Power distance Individualism Masculine Uncertainty avoid USA Low High High Low China High Low Low High Power distance: Power distance is the most typical feature of the national and cultural differences. The meaning of empowerment in each country is not exactly the same, thus there are also significant differences. Cross-cultural management consulting firm ITLM latest research results show that power distance indicators, China and the United States score is 80 and 40 (the world average is 55) at rank 5 and 40 among the 56 countries respectively. Such significant difference indicates that the staffs relatively paying more attention to pursuit power within Chinese company. In Chinese business management, the higher position the more power and the more positive the employees performance have. Comparing to the United States, individuals abilities, and actual performance is considered in the first place. Individualism / collectivism. In Hofstedes study, individualism index is used to measure societys tendency with regard to individualism and collectivism. Individuals in countries with a high level of the index value personal freedom and status, such as the United States, while individuals in countries with a low level of the index value harmony and conformity, such as China and Japan. According to Hofstedes study of 53 countries or regions, with regard to the individualism, the United States ranked first, while Hong Kong ranked 36, Taiwan was ranked 43 with score 91,25,17 respectively. From the score, it is obvious that there is a large discrepancy between individuals attitude to individualism and collectivism in different countries. As a matter of fact, the culture of the United States and China is highly different in various areas including values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹orientation, the habits and thoughts. In China, people consider more about and pay more attention to the spirit of solidarity and collective strength while in the United States, the Americans emphasis the importance of freedom meaning that everyone needs control their own destiny, desire and ability of individuals should not be subject to the government, church or other organizations and individuals restrictions and interference, which is a core concept in American culture. Bread is everything is regarded as the most comprehensive conclusion of Chinese diet culture while the other countries may not follow the same rule. Different regions have different eating habits, even in the same country. Therefore, it is understandable that different countries have their own eating habits which are caused by regional, national and ethnic, cultural differences between countries. Western food has a rational diet concept, regardless of the colour of the food, flavour and shape balanced diet, nutrition must be ensured. The food is always viewed from the aspect of nutrition therefore does not have excessive pursuit of the taste. However, Chinese has an emotional diet concept always believing diet as a significant part of life, which cannot be ignored. First, Chinese tries all the way to pursuit the taste of the food by combing the flavour during the cooking, the flavour after heating and the flavour of the ingredients, as well as the flavour of spices altogether. Secondly, the way of dining is the most obvious difference between the Chinese and Western food culture meanwhile it demonstrates how Chinese culture effluences the diet. In dinner party, Chinese people usually shares dishes on the table. Hosts greet and encourage everyone to work together to eliminate all dishes and also every guest will strongly desire to become the first one who pays the final bill. All of above acts emphasize cooperation. Westerners believe the eating habits are varied by person thus each guest orders their own meals and there is no need for the host to consider the tastes and preferences of others and when party finishes, each guests pay what have been ordered from menu by themselves. In summary, the major differences between Chinese and Western cult ures cannot be ignored and should be seriously taken into consideration in international enterprises when implementing the business strategy in global market. 1. Cultural innovation strategies Cultural innovation strategy provides effective ways and various channels for the parent company to integrate the local culture of the foreign subsidiary branch into its main stream corporate culture in order to promote mutual understanding, adaptation as the basis for the management of the foreign branch. During the process of cultural integration, localization strategy is a guide for cultural innovation, which does not only retain the parent companys original corporate culture characteristics and also is able to adapt to the local cultural environment. Western Fast Food Company, for instance, the integration process for Chinese culture in KFC experiences three stages, which are product culture, brand culture, and corporate culture. Product culture: KFC China has always been following the high quality standard required by its parent company, such as quantization process, the cooking process including the tools that are used for combining the raw materials as well as the cooking temperature and cooking time through quantified production process to ensure product quality. Furthermore, Because of the correct understanding of the Chinese culture, KFC is able to reasonably develop localized products suitable for Chinese tastes, accepted by Chinese people to a large extent. KFC China devotes to the product development, including the taste expansion in existing product and also new product innovation. In order to change the impression, which are limited products and monotonous taste, Chinese people towards to western food; it specially develops spicy flavour suitable for north China market and also introduces new products for whole china market, such as soup and Chinese-style breakfast. Brand Culture Brand culture refers to a specific brand name or mark, or a combination of these two elements. It represents the emotional cognitive, cultural traditions and image of the personality that are conducive to consumers to identify and distinguish the particular sellers of products or services. 1. Create a standardized Brand image KFC launches the CHAMPS champion plan that is standardized services in the global market, successful initiatives to create a brand strategy. Its specific contents include: C-cleanliness (to keep clean and beautiful restaurant); H-Hospitality (sincere and friendly reception); A-Accuracy (to ensure the accuracy of supply); M-Maintenance (maintain excellent equipment); P-product Quality (adhere to the high quality and stable products); S-SPEED (pay attention to the fast and quick service). Such plan has been conscientiously implemented in every restaurant in the world, and all KFC All employees must strictly enforce the uniform standard. 2. Build brand affinity. KFCs slogan of In China, as China becomes and KFC integrates family , love emotional world into product advertisement as its unique characteristics to create a new image of the brand to adapt to the emotional culture in the Chinese diet culture, thus to some extent, it improves Chinese impression on the fast meal, then gradually, KFC restaurants are also be considered as the place where family or friends party usually takes place. 3. High degree of social responsibility KFC is enthusiastic in public welfare and actively assist the vulnerable groups, in particular, devotes to Chinese children and young peoples education. According to the statistics, it shows that in nearly 10 years, KFCs direct and indirect contribution to the public welfare has reached more than 6500 million. Kendall China Youth Development Foundation in September 2002 set up a total of 38 million Chinese Yuan program China KFC dawn Fund aiming to provide long-term funding for poor college students with good academic performance in school. Currently, the fund has been implemented in 42 colleges and universities across the country, nearly 860 students have received assistance. The China KFC dawn Fund is one of the largest foundation program since the implementation of the Hope Project to aid the poor college student by China Youth Development Foundation. KFCs social activities does not only establish a good brand image, but also exerts a subtle influence on their own potential consum ers and employees. What KFC does match an old Chinese saying goes: Never forget a generous act and grasp every opportunity to return the hospitality that youve received. Corporate culture: KFC China realizes that Human Resource is the most significant strategic resources and the importance of the establishment of people-oriented corporate culture. 1. The human resource localization: KFC China make efforts to train promote local staff because they are familiar with national policies and have a depth understanding of the local competitive environment and market characteristics. Of all 16 market segments in KFC China, 8 local leadership teams with extensive industry experience are formed in order to make the correct judgments within the shortest time. At the same time, it can also reduce the communication barriers between cultural differences. 2. Staff training Annually, KFC china makes investment covering various areas in order to strengthen employees expertise and support employees personality development from the restaurant waiter, restaurant manager to top corporate management personnel. Furthermore, Management staff conducts a series of management training while for the junior staff, the training will last three hours on every 2 weeks include on-the-job training and examination. When there is new product to be launched, all junior staffs are required to participate a relative short period training in order to raise the profession quality of staff to adapt to the change of existing products. In addition, the aim of training restaurant managers is to make sure them be familiar with all the operational processes in the local restaurant, from the introduction of products, inventory management, personnel management, crisis management, and quality control and labour costs, although the training process could potentially increase their variab le cost. Marketing Strategy Jerome McCarthy, professor at the University of Michigan, for the first time, introduces the 4P theory in his book basic marketing, including product (Product), price (Price), distribution (Place) and promotion (Promotion) four elements. Within the theory, product factors is the combination of performance, quality, colours, varieties, specifications, models, trademarks, packaging, services and other small factors. Price factors are composed of cost, price, price discounts, payment terms, and credit terms. Distribution factors includes the choice of marketing channel structure, mode of transport, storage location, wholesalers and brokers, as well as the retailers selection and control. Promotional factors contains advertising, personal selling, sales promotion, public relations. Thus, 4P marketing mix theory instructs how companies should do, as what Philip Kotler has mentioned is if the company is to produce the appropriate product, set the appropriate price, the use of appropriate d istribution channels, and paved the appropriate promotional activities, the company will be successful. The marketing mix can be adjusted on a frequent basis, to meet the changing needs of the target group, and the other dynamics of the marketing environment. They are as follows: product, price, place, and promotion. Product is a tangible object, or an intangible service, that is mass-produced or manufactured on a large scale, with a specific volume of units. Intangible products are often service-based. Price is the amount a customer pays for the product. The business may increase or decrease the price of a product if other stores have the same product. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements advertising, public relations, word of mouth and point of sale. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are the communications that are not directly paid for and include press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word-of-mouth momentum. Sales staff often plays an important role in word-of-mouth and Public Relations. Cross-culture and Choice of 4Ps When a firm enters into a new market, especially a foreign market, which strategies should be chosen is very important to managers. Focusing on this, Doole and Lowe discussed about the standardization and adaptation in their study. They mentioned that firms adopt a combination of standardization and adaptation of the various elements of the marketing management programs and processes by globalizing some elements and localizing others, and they thought the cultural factors are the balance between standardization and adaptation. Culture differences can be seen as the usage factors and legal factors. In their opinion, marketing objectives and strategies are more readily standardized than operational marketing decisions. Therefore, when firms enter into a new market which has a different cultural context, the market managers must think over the alternative strategies, such as the global strategy, multi-domestic strategies and so on. In this study authors suggest to choose the 4P marketin g strategy model help to analyze the effect of cross-culture. Mooij considered that the managers of transnational corporations should provide appropriate products according to the local consumer values and buying behaviors of a certain market. The product strategy owing to cultural factors, usage factors and legal factors. Hall described some countriesculture is high-context culture. He meant that in this kind of country, most of the information is shared by members of a society. In this kind of country, people often do the same things as others did, especially as those around them. For instance, to most families in China, members share the similar values with each other. In other words, China is a society with relatively high collectivism , and where people have a high sense of identity to the traditional culture and food. Moreover, according to Doole and Lowe, pricing decisions in international markets can be very complex. Many factors can influence the pricing strategy in different markets, including internal and external factors. From the l evel of company and product, factors such as corporate and marketing objectives, firm and product positioning, product range, life cycle, substitute, product differentiation and unique selling propositions, cost structure, manufacturing, experience effect and economics of scales will influence the pricing decision of a company. Market factors like consumersperceptions, expectations and ability to pay, need for product adaptation and market servicing, market structure, distribution channels, discounting pressures, market growth, competition objectives, strategies and strength can also affect the pricing strategy of a company. According to the Hofstedes culture dimension model, China ranked in a relatively high position in power distance. From the perspective of cross-culture, therefore, many people in China consider the relationship between the prices of consumer places and the personal appearance seriously. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Similarly, place strategy can be influenced by both internal factors and external factors. For instance, internal ones like company size and product positioning are main factors influencing the place strategy. In addition, social-cultural factors such as local law and government policy, religion, language, customer buying behavior also affect this strategy obviously in different ways. When it comes to the promotion strategy, decisions in international markets are even more complicated than the pricing decisions, because promotion represents all of the communications that a marketer may use in the marketplace. It often includes several distinct elements, such as advertising, public relations, word of mouth and point of sale. Promotion activities play a role of introducing the product and service, motivating and leading the demand of the customers and also facilitating the products and services easily sold. When implementing the promotion strategy, the marketing managers of a transnational corporation should take many factors into consideration. Language, adaptation ability of customers, values, life style and attitudes, different kinds of customs and other culture factors of a certain nation are all very important which will influence different promotion activities. Methodology: This chapter consists of an introduction to the research approaches and strategies we chose and how to collect valuable data and analysis data to find the answer to research questions. The reliability and validity of our collected data also discussed below. Research Approach We have chosen to use both quantitative and qualitative research method. Bryman and Bell (2005) describes that a quantitative method means that data is collected with the aim to try theories. The difference between making a qualitative or quantitative study is that the qualitative study goes to the heart of the problem and has an inductive approach. The quantitative research design reaches a broader part of the problem and has a more deductive approach. Quantitative research focuses on measurement, causality, generalization and replication. Quantitative research is rather a lot of interpretation. With regard to qualitative approach, it is able to get a deeper understanding of how different cultures influence the marketing strategy in multinational companies. Using a qualitative methodology will let the researcher have the opportunity to be flexible in the research, and to get a clear and broad view about the cultural aspect (Jacobsen, 2002). The methodology will also develop the rese arch, test the theories and explain the researched phenomenon in a new way (Bryman, 2006). Data collection: When collecting the data, the researchers often used primary and secondary data to gather the empirical finding. Primary data is information that especially has been collected for a specific purpose from a primary source. According to the research purpose, data about marketing strategies in Chinese market need to be collected. Thus, the primary data in this paper has been gathered through the phone interviews and the employees for the questionnaire survey which was carried out in Beijing KFC branch. The following requirements were made clear to the subjects: Participators would be expected to read each statement carefully before ticking the choices Participators would be expected to tick the choices as realistically as possible according to what they would actually do in their real daily lives Secondary data is the data or information that has already been recorded and collected by others for other purposes (Cooper et al., 2005, p.315). Secondary data is often of good quality, and it can therefore be useful for another purpose than the primary reason. We can collect secondary data from the course books, article, newspaper papers, Internet Website and other publications. Interviews and Questionnaires: It is widely recommended to use interviews to collect information for evidence as a source (Cooper et al., 2005, p.378). We utilize two types of methods to collect the primary data. The first is survey research in which we use a questionnaire with an emphasis on fixed response categories and systematic sampling and loading procedures combined with statistical methods and quantitative measures (Ghauri, 2002, p.100). The second type is unstructured interviews in which the informant is given almost full liberty to discuss reactions, opinions and behavior on a particular issue. After some answers we decided to give the question about how and why to continue the dialogue. The questions and answers are often unstructured and are not systematically design beforehand (Ghauri, 2002, p.100-101). We decided to do the interviews by telephone with the Beijing KFCs Training manager and Finance manager. We also e-mailed the questionnaires to the managers for them to deliver them to the employees to answer. The telephone interview was tape recorded because audiotapes can provide a more accurate rendition of the interview. The managers questionnaire includes 31 questions that were made with information and theories from the marketing and cross-culture area. The questionnaire of employees includes 22 questionnaires according the theoretical framework provided by Hofstedes cultural dimensions theory and marketing mix 4P theory introduced by McCarthy. To find out the appropriate interviewees, we sent E-mail to KFC Beijing Br

Methods in Carrying Out A Research Project

Methods in Carrying Out A Research Project Part one of this module was to highlight the research methods needed to carry out a Work Based Research Project. The research used aimed to demonstrate the different types of research methods available, evaluate them and determine the appropriate form of method to use that was relevant to the chosen topic. In carrying out this research procedure various existing literature that gives a clear insight into this topic was analysed and a review of these was written to form a critical and objectional opinion on the subject. The first module enabled me to decide on the appropriate type of research most relevant to the subject chosen. My chosen topic for research was regarding the wearing of Personal Protective Equipment P.P.E. within the steel-fixing industry and the title of this project is; The wearing of light eye protection and gloves for steel fixing Is it always practical and do the benefits exceed the risks? Background of the need for this particular subject Having worked for many years within the steel-fixing industry I have witnessed many changes especially on the larger civil engineering sites. The introduction of gloves and light eye protection is by many an issue that needs to be addressed because by many they are deemed unnecessary, uncomfortable and are just seen as a way of satisfying the main contractors insurance policy needs when tendering for work. With this in mind it was deemed necessary to bring into force new legislation and this was when The Personal Protective Equipment at Work Regulations 1992 (PPEW Regulations),were implemented with them taking effect on 1 January 1993. The PPEW Regulations were able to make clear the regulations on the Use of PPE in the Workplace. (www.hse.gov.uk) this new legislation was needed to enforce the wearing of P.P.E. in the workplace and it also highlighted the directives for the new regulations both the employer and employee were expected to adhere to. In section four of the regulations i t highlights the duties of the employer to provide suitable P.P.E. for all of their employees said to be at risk unless the risk considered to be adequately controlled at source by other means. If it was deemed necessary for the wearing of certain types of P.P.E. the employers were expected to abide by certain rules when being asked to supply the equipment. It had to be appropriate for the risks involved the work conditions and the place it was being expected to be worn. The health of workers would also need to be considered along with the comfort, efficiency, safety, and ease of use for the workers it needed to be effective in controlling the risks but still had to fall in line with the current EC requirement for P.P.E. . Although the directives within these new regulations were supposed to be beneficial to employers and employees alike they are still by some considered to being used too generic. Compatibility was the next issue concerning the new rules. It was alright to supply P.P.E. to the workers but if it was not compatible with other forms of P.P.E. it could compromise the health and safety of said workers. With the shifting tide towards added health and safety more and more products were become available on the market. With the use of eye and hand protection being the subject of this topic a look into the different types of products available has been researched and the findings highlight a very extensive range of products on offer. Safety goggles have always been an almost daily used piece of protective equipment used in the cutting of steel with abrasive wheels, which is a wheel made of abrasive particles stuck together with various substances. Serious friction burns, crushed fingers and loss of eyesight are common injuries arising from accidents which happen when people are using abrasive wheels due to small shards of the blade disintegrating throughout the cutting process. (www.hseni.gov.uk) The need to were goggles has always been considered to be a necessity in steel fixing, however with the old types of goggles available and the tendency for them to steam up especially under extremes of heat people would often neglect their duty to were them and take a chance without them. Current types of goggles are much better designed to combat this problem. While examining suppliers of protective products it was realized what exactly was on offer, however even following the EU directives cost could be an issue to employers because the need for the appropriate glasses for the type of work being undertaken could lead to higher costs. Other issues arising seem to be with the wearing of protective eye equipment for those who need prescription glasses. Solutions to this have been found with the introduction of impact resistant safety glasses, this is good for the directly employed but not for the sub-contractor/self-employed as the contractor only supplies the minimum required P.P.E. and with prescription safety glasses potentially costing in excess of thirty pounds (www.protecdirect.co.uk) The contractor seems again reluctant to supply them. Many suppliers to the construction industry of P.P.E. are plugging the idea of cool or designer safety glasses (www.elvex.com) which although still made from the product this being a poly-carbonate compound and conforming to EU legislation, the necessity for this type of eyewear is not essential only adding to the cost of already expensive P.P.E. for contractors particularly when purchased in the large quantities they have to especially when servicing some of the bigger contracts. The Personal Protective Equipment at Work Regulations 1992 (PPEW Regulations), state in regulation 6 that an assessment in which P.P.E. is suitable and does not cause risk to the employee in wearing it which if carried out properly would work, but in reality when the health and safety personal still insist on workers wearing eye protection in wet or extreme conditions it could lead to a compromise in the workers safety. It also states that the equipment needed matches the equipment to be supplied and not only the cheapest option available . Regulation 7 of the(PPEW Regulations), say that every employer shall ensure that any personal protective equipment provided to his employees is maintained (including replaced or cleaned as appropriate) in an efficient state, in efficient working order and in good repair. And that every self-employed person shall ensure that any personal protective equipment provided to him is maintained (including replaced or cleaned as appropriate) in an efficient state, in efficient working order and in good repair (www.opsi.gov.uk). This works in practice when however employees inform their supervisors of the need for more glasses due to scratched lenses it is often frowned upon leading to the employees sometimes continuing to use inferior equipment a simple solution to this might be to provide some sort of inexpensive carry case to use to help alleviate the problem. The wearing of glasses is fairly straight forward with no real training necessary but employees should be made more aware of the different types of product available to them. (www.opsi.gov.uk) With the literature researched in the first part of this module coupled with the statistics gathered I thought that the need for the wearing of safety glasses did seem to be apparent however with the aid of case studies and some short informal interviews the pros and cons along with the possible benefits from the wearing of such items should become more obvious. From a personal stand point I think that a slightly less stringent approach could be taken to still adhere to the EU directives. It has to be emphasised that this is only a personal view and that the legislation quoted at the beginning of this essay would need to be adhered to at all times to fulfil the obligation to both the employer and the employee. From the previous developing a work based project assignment I found that statistics showed injuries to hand/arm are the second most common type of injury in the construction industry. Sites now are also adopting a blanket gloves policy to coincide with the wearing of glasses a s already fore mentioned the need seems to be apparent but for many workers they still feel that they should have a freedom of choice. After completing the research and having gathered and analysed the various forms of data available It was apparent that the most appropriate methods for gathering of data for this particular subject would be case studies along with some short informal interviews. These methods are particularly relevant because I can draw upon real life case studies I have personally had some dealings with, and with the aid of some short informal interviews with the individuals involved the findings will show whether the wearing of said types of P.P.E. would benefit everyone asked to wear it or whether it should be made more specific to certain types of trades as opposed to a total generic site policy. Also with the gathered information, case studies and the interviews it should show the relevance of the two types of equipment being asked to be worn both from the pers pective of the employer and that of the employee. This first case study being observed concerns the wearing of light eye protection and perhaps reiterates most from the employers point of view the relevance and need to rigorously enforce the wearing of such items. A Steel fixer I was working with was fixing steel on a large roof slab of a communications building on a well known local American air force base. This type of work is always heavily reinforced with many intricate design issues arising because of the specifications of the contract due to the security and the strength needed to be achieved not only for the longevity of the building but also the need to withstand potential attack from intruders, terrorists etc. Because of this conventional ways of steel fixing do not always apply in that it is sometimes not always possible to fix the steel in the usual way of placing the bottom mat then placing the support chairs then finish with the fixing of the top mat. That is partly the reason for the occurrence happening in this instance. The procedure for the work to be carried out was in many ways different to the Norm in that in this particular case the top mat of the slab had to be fixed before the bottom mat was slid into position though a design called blast links (a common design on sensitive air base projects). The steel fixer in question needed to access the underside of the top mat reinforcing to place these links prior to the fixing of the bottom mat reinforcing, he did this and by wearing his safety helmet thought the risks of injury would be minimised by. Whilst inside he was carrying out his duties safely as he thought for sometime but he failed to notice a previously fixed cranked bar protruding into the underside of the roof slab and on reaching out to obtain some more links to place he turned sharply with the result being that he turned directly onto the fore mentioned T25 mm piece of previously placed reinforcing. The consequences of the steel fixers actions resulted in a visit to the local hospital to undergo some quite lengthy examinations on his eye and it was discovered that he had pushed the eye ball back into his socket with the resulting injury being the focal muscles in the back of his eye along with the eye socket itself were both extremely badly bruised which resulted with the steel fixer having to wear dark glasses for some time afterwards to help with the sensitivity of the injured eye. Another complication from the injury was that reasonably shortly afterwards the steel fixer in question was on visiting the optician prescribed glasses, and although it was never proved for sure it was said that it was a possibility that it could have been a major contributory factor. On speaking to the said steel fixer I asked him in view of what had happened to him did he think that the wearing of glasses should be mandatory across all trades within Civil Engineering and Construction or did he think it should be for specific trades such as those using wet products like concrete or hazardous substances. The feedback I obtained was that in this instance the wearing of light eye protection would have stopped the injury and alleviated the discomfort he suffered after the accident. He did make the point that at the time of the accident light eye protection was not so readily available and it was the duty of the contractor to only supply protective goggles for cutting and grinding. Also the types of products available were not of the same quality that now seem to be more common place so even if the choice was there to wear protection he probably would not have because they were uncomfortable and because of the confined situation he was in they would have been not appr opriate because they would have kept misting up. Another issue that was raised was the fact that a proper risk assessment should have been carried out and if it was it may have been able to have stopped the incident occurring by placing some form of protection onto the ends of the bars in the first place. End of Rebar protection Although my original research project was to look at the wearing of gloves and light eye protection after talking to the steel fixer in question I decided to look at the possible solution to end of Re-bar protection also. I found many types of products available for the protection of the ends of Re-bar with the most popular form seeming to be the end cap type. This type of design protects the user from scratches but on further investigation I was to find out that to protect workers from impalement a different product is required not always realised by both the workers and the contractor. I was to look at a system called The Carnie Cap System which was specifically designed for the purpose of impalement protection. It can withstand a 250 pound weight dropped from 10 feet without the rebar protruding and is also less expensive than troughs. In fact, only two Carnie Caps are needed per each eight foot section. Making it quick and easy to install. (www.carniecap.com) Wire hazards in steel fixing The case study I have just highlighted has just raise one issue with regards to steel fixers walking into protruding objects but another problem is flying end on the tie wire used to tie the re-bar into position. Dragging lengths of tying wire around while tying rebar is hazardous to steel fixers and those working around them. The steel fixer has one end of wire in his hand and under control, but the other end is free to fly around, being the flying end. The wire end snags easily and the natural reaction is to give it a tug. The result is a razor sharp wire end travelling at high speed towards the steel fixer with the potential to cause serious face or eye injuries and in some cases, complete eye loss. A product I found that could protect against a situation like this is system called reel-fix Rapid Reel which is a lightweight, refillable wire dispensing unit designed to be worn in conjunction with the Reel fix belt and comfort pad. ( www.reelfix.com) In using this product one end of the tie wire is clipped into the reel using a refill spool thus eliminating the flying end scenario making it less likely to obtain the serious type of injury shown above. Working on a major project in East London we were given a comprehensive induction in which we were informed that the wearing of gloves and glasses were mandatory, and that any person caught without these items would be given a yellow card. A second offence would be another yellow card resulting in expulsion from site. After receiving this information most of the workers adhered to this policy not wanting to be dismissed for something as trivial as not wearing gloves or glasses. One particular colleague chose to ignore the instructions given and carry on fixing steel without gloves on Ill put them in my pocket and if anybody turns up then I will put them on was his attitude. He was carrying out a task on an abutment wall when his accident happened. On completion of the abutment wall being fixed it was his job to fix some bars required into the wall to hold the wall at the desired spacing prior to concreting, he was placing the necessary bars into place and was not giving full attention to what he was doing, spending time talking to the other trades as he was carrying out his own duties, which every trades man working is probably guilty of having carried out these sort of tasks many times over. This particular day was to be very unfortunate for the steel fixer in question because as he was sliding the second from last bar into place he took his eye off what he was doing and ran the fleshy part of his thumb on the inside of his hand along a tie that was holding the main wall bars in place. The result of his actions was quite a severe cut to his right hand and this was also the hand he used for his end cutters. Because of the severity of the incident he was taken to the site nurse who cleaned and covered the cut and sent him to hospital where he was to have seven stitches to his hand and because of this being the hand he used for he used for his end cutters it resulted in him having to have two weeks off work until the stitches were removed losing him quite a substantial amount of money as he had been working twelve hour shifts and seven days a week for an extremely busy part of the contract. The man had to return to site briefly to fill an accident report for the incident to also be told he was being given an official warning for not wearing the P.P.E. he was instructed to as stipulated in the site induction. I spoke with the individual about what had happened and asked if he would now reconsider as to whether he would be wearing gloves in the future or not but he just illustrated that it was an occupational hazard of steel fixing and he would still rather not wear them given the choice. When I made him aware of the different types of gloves available and to the fact you can now obtain The Sperian (www.sba.co.uk) cut resistant gloves for use in steel fixing he did agree that there could be a use for these but he would still choose not to wear them given the choice as he still finds them cumbersome and in the warmer weather they make the hands overheat when worn for long periods. As a supervisor I had to have some dealings with the main contractor over the incident that had occurred and they stressed that it was part of my duty to make sure the men were wearing the correct P.P.E. I agreed to this but did stress the views from the men about the quality of the products on offer to which I was told that they would supply the basic minimum P.P.E. and that if the men wanted any other type of equipment then they would have to supply their own as the main contractor was not prepared to carry the cost of this. With the research complete and the information gathered in the form of case studies/interviews it was clear that there did seem to be a strong need for the wearing of the fore mentioned equipment, it did also become clear that as the project develop however that the research needed to be on going not only because new products are becoming more readily available all the time with regards to the chosen topic but of the constant changing regulations on Health and Safety and the policies the main contractors need to put into place to satisfy their insurers that they are doing their upmost for the health and safety of their employees when tendering for contracts. Another conclusion drawn from the project was that until a case study was carried out the findings and recommendations were mainly of my opinion but with the case studies/interviews complete it drew on the experiences of others who had their own ideas having been the victims of the events highlighted. Conclusion Having completed the Work Based Project I was able to draw some interesting conclusions from it. I found that the research I had previously carried out in the developing a research assignment gave me the opportunity to gather some good relevant information to co-inside with the work based project, it was however only the beginnings of the project and I found that through observing the case studies and from gathering information from the short informal interviews I gave it was to broaden the scope of the research. The attitude towards the wearing of gloves and light eye protection also seems to be changing from not only the employers perspective but also from the employees stand. When something new is introduced it always takes time for people to recognise the benefits and to adjust to the new system, people get set in their ways and find it not only hard to adapt but also do not see the reasons or benefits they may gain from this. It has been a general opinion for a long time that th e reason the main contractors want us to wear the fore mentioned P.P.E. is only to fulfil the obligation to their insurers and that if they do not put these measures into place then they will not be able to tender for contracts. Although this is partly true it has to be recognised that these companies are a business and as so they have to move with an ever changing construction environment to succeed. The representatives on site are just that, with the decisions over these matters being made from much higher authorities with the employees sometimes neglecting this fact leading people on site feeling that they are being persecuted and that they are having their freedom of choice taken from them. With the case studies highlighted and the other information I have gathered I think that there is a definite need for the wearing of gloves and light eye protection with the benefits definitely exceeding the risks it will however take time to adjust to the new procedures and an alliance between the main contractors and their workers could be put into place to aid communication in these matters to stop the workers feeling potentially alienated in these matters.

Engineering Plan :: essays research papers

Engineering Plan We plan to implement the basic multi-cycle processor design as shown in the textbook, as well as pipelining and â€Å"jump and link†. The toughest part of this design will be the datapath control, for which we will be using a FSM. The ALU will implement add, sub, and, or, sll, and slt functions – though a separate block is typically used for shift operations, we felt that putting sll and srl in the ALU would simplify our design. All other basic functions (lw, sw, lui, beq, bne, j) will be implemented as show in the textbook. The processor will have two main stages: load instructions into memory and execute instructions. Special instruction codes will be defined as â€Å"stall† and â€Å"stop execution† to work in conjunction with the FSM. The global reset will set all memory and registers to 0, and put the FSM in â€Å"load instructions mode†. We would like to use one memory module to store both instructions and data (with instructions starting at 0 and going up, and memory starting at the highest address and going down), however this design would present some addressing headaches so we will most likely use separate memory modules for instructions and data. The main part of the pipelining implementation will be the hazard detection unit. We plan to have this work independent of the datapath control FSM as so to simplify FSM design. The hazard detection unit will control muxes to drive register forwarding and will issue stall instructions directly to the instruction register when needed. â€Å"Jump and link† will make use of a specially designated register (most likely one of the upper registers, since those aren’t used in the provided test function). Muxes will be used to feed the PC+4 into the regfile and the regfile output into the PC register. The datapath control FSM will control these muxes.

Essay on The Holy Bible - Comparing Identity in the Tower of Babel and

Identity in the Tower of Babel and Creation Stories God recognizes that human beings are not specifically good the moment He creates them; for unlike His other creations, He does not pronounce them as such. But also unlike His other creations, they are the only ones created like something else, like God, in His image. If they are truly to exist and be good, they must become separate from God, as the other creations are separate and categorized. It takes some human action to get them out of the Garden of Eden--specifically, the woman and the man eating the fruit. Unfortunately, they can't do everything on their own. They need some interference from God, namely the flood, to distance themselves further from Him and to separate them individually, from each other. Though the people in the Babel story do not exercise it very well, the ability to name, to define, to separate, and to classify seems like a prodigious power, and even a privilege. To become fully human men must distinguish themselves from God. When God sends the flood. He separates Himself from them by putting the world into their hands, as if to say, "There you go, you're grown up now, you take care of it." The gift of the Earth should be God's last active attempt at separation; from then on the humans should try to separate themselves from Him on their own. But like birds kicked out of the nest who try to climb back up the tree, they try to build the tower to heaven; and once again, God must intervene by creating even greater difference. This time He confuses their languages so they are not only different from God but also different from each other. Both God and mortals understand the tremendous power of language and of naming. For example, at one point ". .... ...er He changes their languages first, and they scatter themselves once they realize they can't understand one another. The former interpretation is probably more accurate, but both show how distance, both physical and figurative, creates difference. And in this case it is a difference that makes teamwork, and the tower which would bridge the gap between earth and heaven, as well as the gap between man and God, impossible. Therefore, by being different from each other, the scattered people of Babel grow even more different from God. Despite the problems that arise from difference (namely conflict), it is necessary for humans to be distinct from one another because they need to obtain identity, both as a race of beings and as individuals, separate and different not only from God, but from one another. Work Cited 1 The Holy Bible, Authorized (King James) Version.

Gain credibility as a writer Essay

Any writer who is looking to build a successful career must gain an authority within the writing/publishing industry. Credibility assures customers that a writer is an established and respected professional. If you are searching for ways to gain credibility as a writer, consider the following steps. The best way to become a credible writer is to be a better writer, and the best way to improve your writing is to write everyday. Use whatever mediums are available to you, the Internet, local newspapers and magazines. A credible writer is someone who knows as much about writing as possible. Understanding the technicalities, writing rules and styles is imperative in this industry. For this reason, you should take writing classes and workshops in various areas of writing, and specifically in your own genre of writing, as well as attend conventions and conferences. Have an established writer provide some additional content for your site. Once you build your own reputation, ask that credible writer if you can submit an article. If you are a skilled writer, you will be invited to write for other blogs. Write for as many as you can and expand your readership. This in turn will build your writing integrity and reputation If you write a blog that is focused on the art of writing, then you will build credibility with every entry. Potential clients will read your work. A blog is better than a resume because it demonstrates your skill of writing. Just make sure that every entry you write is edited. Just like a blog can build your credibility as a great writer, it can damage it with a single typo.

There is Need to Review Our Education System

Liting Wang Professor Feindert ENGWR 48007 April 2018 Critique of â€Å"There is Need to Review Our Education System† T he article â€Å"There is Need to Review Our Education System: Africa News Service. (Apr. 1, 2009)Africa News Service. News Provided by Comtex. Byline: Rhoda Kalema† looks at some pressing issues that the education system in Uganda is currently facing. She is a well-known woman. According to Wikipedia, â€Å"she was honored in 1996 by Uganda's Forum for Women in Democracy as a transformative leader. On March 13, 2018, she received the Sudreau Global Justice Lifetime Achievement Award from the Pepperdine University School of Law and the Ugandan Judiciary.† There have been no proper mechanisms to foresee high-quality education is offered in the country. She explains that, the experience of educational people feels afraid for what was happing to the education world. They worry about the future get lost on what will happen to the education. If people do not have good education, they will not have a bright future. As a result, the country will fall backward and weak. It will affect the country's improvement. She suggests that, the educational administrator should start to look at this situation. In addition, both learners and teachers face challenges that make it impossible for the education system to be ranked anywhere in the world. The government is aware of these challenges but offers no solution. Through critique, the key issues facing the primary, secondary, and vocational education in Uganda are examined. The opinion that is currently viable to revive this whole situation is an overall reviewing of the education system from the tradition one to a modern one that will suit the needs of the students and benefit them to fight in equal terms with the rest of the students, if not in the world but Africa. The Ugandan government should take an example of the neighbouring Kenya, which has had several amendments in their system, and currently they have embarked on a new system of 2-6-6-3. This will make sure that the current students do not undergo the kind of suffering experienced by their fore front-runners. Everyone in the country and even those that have been lucky to secure jobs outside the country never experienced a balanced education about 25-30 years ago, and it is for this reason that they are in pain over what is happening in the education system. What is bothering them is Uganda's future is doomed to be at a loose end, if drastic measures are not put into place. Many stakeholders have reflected on several aspects that they have observed which will bring doom to the Ugandan education sector unless a review is done instantaneously and aggressively. One of the most intriguing factors with the education system is one that dates back more than four decades ago when fresh graduate teachers had the aspiration of literally igniting the classrooms. Shortly when they dive into the adventure towards greatness, these graduates understand that the procedure has been pre-decided and what is required of them is to stick within classroom limits of the syllabus. The objective here is to cover the syllabus, and any idea of presenting new substance is disapproved. There is no space for learning for information's purpose, an instructor in class is to educate and how well one educates is obvious through students' execution in exams. Those who have different thoughts of possibly to energize the students, and familiarize them with new ideas and thoughts, influence them to think, and long to know more, are left to swallow their skills and watch as the students follow the old road of the low-quality education. Guardians and parents expect more from schools. They have high expectations that school will change their kids. Occasionally, they even observe the instructor as a wonderful professional of sorts, after all an educator could influence a child to learn. A typical presumption is that tutoring will shape the children and the instructor will be the one individual to guarantee this happens. In any case, things are not as basic and practical as they appear, and teachers face challenges explaining to parents that with this old education system, they should not expect much from their children. What the government has failed to understand is that Education is a public entity, which has a good aim of providing quality training with a specific end goal to reduce variations (instruction as an equalizer). Framework change should address parts of value and correspondence and additionally the more extensive quality objective. The change procedure must be incorporated, problematic, and transformative for there to be substantial outcomes for all students. An intricate procedure must be acknowledged through community-oriented associations amongst government and other key players, for example, guardians, current society, and the private area. Sometimes individuals expect too much from old system framework models to deliver present 21st-century skilled students. Uganda like the rest of Africa has a considerably young populace that forms an important part of the human resource. The youth forms the vital group that is thought to take Africa to the next African Rebellion urged by education and training. Based on the problems that the Ugandan education system is facing, the following are some of the ways that can help redeem the learners from surging into the problematic conditions just like their predecessors. Education syllabus The current education syllabus needs through amending to suite Universal Primary Education (UPE) and Universal Secondary Education (USE). This will enable students to gain more skills based on their talents rather than based on theories. Practical's need to be more encouraged in schools as different learners have different learning abilities. Promotion of students With a review of education systems, students can be graded based on their talents rather than their class performance. Even with the recommendation of automatically promoting students to the next grade, there can be incentives, which will see students grouped based on their talents. Vocational/technical courses The revised curriculum needs to focus on the vocational and technical teaching, to provide young skills together with the academic learning. Teaching the young people skills means that they will never be lost children. This calls for the movement to come up with improved and more accessible vocational colleges, which are modern and which go hand in hand with the rest of the world to ensure students rank well outside Africa and the rest of the world when they go job seeking. In addition to that, parents should be taught to encourage their children not to follow the old model of only seeing them worth if they take white color jobs. In conclusion, anything that contributes to meeting the huge needs of the education systems in Africa is a positive thing. Such programs or projects are driven by people who want to serve the general good of the country in the area that, as a reminder, is the top priority of all priorities. The impression that one's gets is that there is a desire to be involved in proposing the beginnings of a solution, a standard foundation for teaching that will integrate specific local features and at the same time train future citizens of an interconnected and culturally very mixed world. A change of school learning system will reflect this concept, and it is an interesting one. The important thing is that there are on-going discussion and dialogue, and adjustments constantly being made to ensure the consistency at country level and then ideally, at the level of each regional African community, of an educational offering that necessarily has to be diversified. This is also one of the recommendations from the summary of the debate that we must have high-level, national education authorities, which must be separate and independent from the governments. They should also be tasked with the responsibility of managing the fundamental choices affecting education systems in the long term, to set a course that is not changed every time there is a change in government. Work Citedâ€Å"There is Need to Review Our Education System.† Africa News Service, 1 Apr. 2009. Opposing Viewpoints In Context, http://link.galegroup.com/apps/doc/A196876335/OVIC?u=sacr73031&sid=OVIC&xid=d3a28488. Accessed 3 Apr. 2018.