Management of Marketing Channels Assignment

perplexity Development Institute of Singapore in capital of Uzbek Faculty of Business Marketing heed of Marketing Channels duty assignment Name Gafurov Nodirbek Batch B0900377 Table of Contents Executive compend3 entranceway4 The Role of supplement twine of mountains Management5 Flextronics Logistics Management7 annul Logistics9 Flextronics in Channel Management10 References12 Executive Summary This assignment demonstrates the most samara out art aras of the given, Flextronics International Ltd.It analyzes the core businesses of the companion as logistics and translate filament that is subjective for the development and business stimulate of the association. All findings of the union ex adenosine monophosphateles argon gained during whole study from a browse of reliable sources such as websites, textbooks, audio materials, and different consistent newlyspapers. Introduction The core purpose of this statement is to draw and to discuss the procedure of leave ra nge vigilance is playing today and how the company has capitalized it and manipulation of Flextronicss technology to place its self in logistics management.Also it includes a bonnyification of Flextronics use of setback logistics and its relation to marketing channel and last of all in the flesh(predicate) view of Flextronicss agency in Channel Management. The report bequeath be organized as follows ingredient 1 The role of communicate Chain Management Section 2 Flextronics Logistic Management Section 3 Reverse Logistics Section 4 Flextronics in Channel Management The Role of Supply Chain Management Business today is in a large-scale surroundings.This environment forces corporations, regardless of position or key market base, to judge the rest of the world in their competitive simulated military operation analysis. Organization whoremasternot separate them from or skip outside factors such as economic trends, competitive situations or technology innovation in early(a) c ountries, if or so of their competitors argon rivals or are located in those countries. Companies are going truly worldwide with Supply-chain Management (SCM). A company potty build up a intersection point in the United States, pose in India and sell in Europe.Companies redeem neuterd the ways in which they embrace their actions and logistics activities. Changes in trade, the increase and innovation of transport infrastructures and the increase of contestation find elevated the importance of flow management to levels. Liberalization, Privatization and globalization (LPG) of the economies and organizations has fuelled the competitiveness among company. A number of issues have lead to the growing globalization of the world wearance and as a result the competitive environment faced by the company has changed radically since the last decade.The drivers of globalization include decreasing tariffs, alter transportation, communications and schooling technology, global manufa cturing of harvest-tides and availability of work across markets. These changes have enabled the global competitors to make the point of intersections and services available to customers worldwide, and the results have been a proliferation of choices for consumers and a need for the companies to offer greater products and service quality at bring down be in order to remain competitive.Changes in technology and globalization of products and services have similarly resulted in increasingly dynamic markets and greater uncertainty in customer demand. SCM tools and techniques are mechanisms that can allow the companies to reply to these environmental changes. Hence the reason as to why supply chain management has become popular during the past decade is the phenomenon of globalization. Increased competition has made business look for core competencies for enhanced surgery.If a situation organization in some country has the core competence for a certain product/comp unmatchablent /service, it ordain get the business for that product/service. This is called global outsourcing. A supply chain is defined as a set of three or more companies directly linked by one or more of the upstream and downstream flows of the products, services, finances and tuition from a source to a customer. It consists of all the stages involved, directly or indirectly, in fulfilling a customers demand. It not only includes the manufacturer and suppliers, notwithstanding also transporters, warehouses, retailers and customers themselves. at bottom an organization, the supply chain includes all the functions involved in fulfilling a customer demand. These functions include, but are not limited to, new product development, marketing, operations, distribution, and finance and customer service. Flextronics International Ltd. (Flextronics), incorporated in May 1990, is a international supplier of straightly integrated complex design and electronics manufacturing services (EMS) to pilot pr ogram equipment manufacturers (OEMs). The corporation designs, builds, ships and services for electronics products for its consumers throughout a network of services in 30 countries among four continents.Its set of clients consist of Alcatel-Lucent, Applied Materials, Cisco Systems, Dell, Ericsson, Hewlett-Packard, Huawei, Johnson and Johnson, Lenovo, Microsoft, look into in Motion and Xerox. The services the society presents across all the marketplaces it serves consist of design and engineering services, original design manufacturing (ODM) services components design and manufacturing, remainss fictionalisation and manufacturing, printed circuit board and flexible circuit fabrication, logistics and after sales services. In April 2012, it obtained S re viewar Microelectronics. In June 2012, Tessera Technologies, Inc. s wholly owned subsidiary, Digital Optics skunk (DOC), purchased certain assets of Vista Point Technologies from the Company. As of March 31, 2011, the Companys wh ole manufacturing capability was about 25. 1 million square feet. Flextronics kit and boodle directly with leading manufacturing and distribution companies and facilitates them instituteress their business challenges. From our do working with key corporations in consumer products, high tech and industrial manufacturing, there are six key trends leading to significant impact and change to supply chain design and performance mode 1 Demand planningTrend 2 Globalization Trend 3 Increased competition and price pressures Trend 4 Outsourcing Trend 5 Shortened and more complex product life cycles Trend 6 Closer integration and collaboration with suppliers Moreover, our company must face corporate challenges that impact Supply Chain Management such as reengineering globalization and outsourcing. Why is it so important for the company to get products to their customers quickly? Faster product availability is a key to increasing sales, says R. Michael Donovan of Natick (Mass. 2002), a management consultant specializing in manufacturing and information systems. Theres a substantial profit advantage for the extra art object that you are in the market and your competitor is not, he says. If you can be there first-year, you are analogously to get more orders and more market share. The ability to deliver a product faster also can make or break a sale. If two products appear to be equal and one is immediately available and the other will be available in a week, which would you choose? Clearly, Supply Chain Management has an important role to play in moving goods more quickly to their destination. Flextronics Logistics ManagementInitially, the supply chain management was referred to the functions of logistics, transportation, purchasing and supplies. Though, the return of the supply chain management has travel to focus on integration, visibility, cycle time reduction and streamlined channels. The new integration has a variety of activities that include * Inte grated Purchasing outline * Supplier Integration * Supply Base Management * Supply Chain Management Logistics activities continue living since the early 1900s. These tricks were first associated with the military as a branch of war that pertains to the movement and the supply for armies.Military forces all the time used to make use of logistics models to make sure the availability of the unequivocal material at the right place and on right time. Logistics is being used by the military even today. After 1950, supply chain management got a boost with the production and manufacturing sector getting highest attention. The enumeration became the responsibility of the marketing, invoice and production domains. Order processing was part of accounting and sales. Supply chain management became one of the most powerful engines of business transformation. It is the one area where operational efficiency can be gained.It reduces organizations costs and enhances customer service. The evolut ion led to an Internet-based application for Supply Chain Management. Within a firms supply chain management, logistics is the work mandatory to move and geographically position inventory. As such, logistics is a subset of and occurs within the broader cloth of a supply chain. Logistics is the process that creates value by timing and localization inventory. Logistics is the combination of a firms order management, inventory, transportation, warehousing, materials handling, and packaging as integrated throughout a facility network.Integrated logistics serves to link and synchronize the boilersuit supply chain as a continuous process and is immanent for effective supply chain connectivity. While the purpose of logistical work has remained essentially the same over the decades, the way the work is performed continues to radically change. Flextronics Global Services is a supplier of aftermarket supply chain logistics services. Its set of services serve clients operating in the comput ing, customer digital, infrastructure, industrial, mobile and medical markets.It provides seven-fold logistics solutions, including supplier managed inventory, inbound goods management, product postponement, build/configure to order, order performance and distribution, and supply chain network design. Too many of such companies will find themselves victims of the powerful new transactional systems they put in place. Unfortunately, many leading-edge information systems can capture reams of data but cannot easily translate it into actionable intelligence that can enhance real-world operations.As one logistics manager with a speckless system said Ive got three feet of reports with every detail imaginable, but it doesnt tell me how to run my business This manager built an information technology system that integrates capabilities of three essential kinds. For the short term, the system enabled to handle day-to-day legal proceeding and electronic commerce across the supply chain and t hus helped order supply and demand by sharing information on orders and day-to-day scheduling.From a mid-term perspective, the system facilitated planning and decision making, supporting the demand and communique planning and master production scheduling needed to allocate resources efficiently. To add long-term value, the system enabled strategic analysis by providing tools, such as an integrated network model, that synthesize data for use in superior what-if scenario planning to help managers evaluate plants, distribution bosoms, suppliers, and third-party service alternatives. Reverse LogisticsThe come alive of efficiency and competitiveness of companies, as well as legal and environmental aspects, and the change in the consumption culture of consumers have stimulated the growth of purloin logistics. In many cases, the existence of a well managed plagiarize logistics system is essential in the decision of purchasing products or services. Clients pick out suppliers that c an operate in a close relation with their teams, to repair products and processes, and that cooperate in the solving of problems which may come off.To those clients, the sale is just the beginning of a relationship. Reverse logistics is a rather wide area/function that involves all the operations related to the reuse of products and materials such as the logistics activities of collecting, dismantling and processing of products and/or materials and used pieces in order to assure a sustainable recuperation of those that do not harm the environment (Revlog, 2005). Reverse Logistics is a process whereby companies can become more environmentally efficient through recycling, reusing and reducing the amount of materials used. Viewed narrowly, it can be fancy of as the reverse distribution of materials among channel members. A more holistic view of Reverse Logistics includes the reduction of materials in the forward system in such a way that fewer materials flow back, reuse of materials is realistic and recycling is facilitated. (Carter and Ellram, 1998, p. 85).The fact of reducing materials used in the processes is according to some authors (Rogers and Tibben-Lembke, 1998) considered as Green Logistics and not Reverse Logistics, although the same authors agree in that the bound line between both concepts is not always clear. On the other hand, Carter and Ellram seem to keep tight to the same channel in which the forward flow was generated, against the more broad view in which other companies outside the business chain could be favored from the returns flows.The Company offers a suite of integrated reverse logistics and repair solutions that are operated on globally consistent processes. With its suite of end-to-end solutions, the Company can manage its customers reverse logistics requirements while also providing critical feedback of data to their supply chain constituents while delivering continuous improvement and efficiencies for both existing and new generati on products. Its reverse logistics and repair solutions include returns management, exchange programs, complex repair, asset recovery, recycling and e-waste management.The Company provides repair expertise to multiple product lines, such as consumer and midrange products, printers, personalised digital assistants (PDA), mobile phones, consumer medical devices, notebooks, PCs, set-top boxes, game consoles and infrastructure products. With its service move logistics business, the Company manages all of the logistics and restocking processes essential to the operation of repair and refurbishment services. The integration of reverse logistics operations inside the logistics effort of the corporation should be the first step in the process of corporate-wide integration.In the case of Flextronics, create a center of attention senior management attention and support look like to be the hardest task concerning returns. Mapping out the reverse logistics program and identifying the mingled departments directly or indirectly concerned in returns handling can prove to be a valuable inventiveness. Clear tasks must be assigned to accounting, sales, finance, marketing, etc. regarding increasing the efficiency and effectiveness of the reverse logistics program. Flextronics in Channel Management The role of Flextronics in Channel Management has been considered as an important competitiveness factor of other companies.This is especially important for the electronics attention given the high perish ability of its products and the complexity of its distribution channel. These factors feature make critical the relation between the members of the distribution channel. The world saving is becoming borderless and integrated, driven by global market forces, global proficient forces, global cost forces and political and macro-economic forces. The integrated world economy and global competitive arena is changing the way in which companies traditionally operated.There is also geog raphical, functional and sectored integration, which gives a truly global playing field to the companies and results in channel management. Therefore Channel Management is playing vital role in Global competitiveness. To conclude the practical implications, channel managements tasks and behavior seem, on the surface, to be similar to traditional management. However, the difference in the form of a SCO as a starting point for the management is considerable. To acquire a proper SCO, the SCM literature suggests that a major change in the mindset must be achieved.To become best practice in SCM performance is therefore not easily achieved. However, SCM seems to be a promising strategy for many companies when considering the best practice companies profitability and growth, and this dissertation can hopefully give practitioners some advice about improved SCM performance. References Barry, J. Girard, G. amp Perras, C. (1993), Logistics planning shifts into reverse. Journal of European Busi ness, Vol. 5, No 1, pp. 3438. Business mental lexicon (2012) Definition-What is logistics management? And its role in the business Available at http//www. usinessdictionary. com/ description/logistics-management. htmlixzz2Ar3FkYOr Accessed on 1st November, 2012 Flextronics (2010-2011) Corporate Social and Environmental indebtedness Program Sustainability Report Flextronics Supplier CSER Program Overview pp. 64-68 Hawks, Karen. VP Supply Chain Practice, Navesink. (2006) Reverse Logistics Magazine Available at http//www. rlmagazine. com/edition01p12. php Accessed on 17th October, 2012 Melissen F. W. amp A. J. de Ron (1999), delimitate recovery practices definitions and terminology, International Journal on Environmentally