Mad Magazine: Its Success :: essays research papers

sickish Magazine Its SuccessMAD Magazine is a counter culture publication that was founded in the1960s by William M. Gaines. The magazine satirizes everything from fashionabletelevision and entertainment, to important political issues and governmentleaders. Despite the fact that MAD contains no advertisements, it has flourishedfor more than three decades and is still widely read today.     In todays media advertisement has become a necessary part of thebusiness, Ads fill the pages of newspapers, magazines, even off comic books. In thisclip journal project, I am attempting to realize why MAD Magazine has survivedover the years without the aid of advertisement.I gull come up with three main factors that could explain MADs success.     The front factor that has made Mads survival over the years possible isits foundations. Its initiation was during the sixties, when counter culture wasat its peak, a time when rebelling against "the syst em" and not "selling out"were the ideals of popular culture. The fact that the magazine held within itscovers no advertisements catered to the ideal of not selling out, which drew afaithful audience.     The plump for factor is tradition. As is true with most MAD readers of mygeneration, My first invite with the magazine was when I was a kid, goingthrough some erstwhile(a) things of my fathers in the attic. I came across an old issueof MAD and became enkindle in it although I only understood a few of thesatires that it contained. It is a fact that most young people who read themagazine have parents who have read or still read it.